INTEGRATED
IKEA Embrace Change, Washington DC

An integrated campaign that introduces the concept of fiscally responsible home furnishings on the week of
President Obama's Inauguration. Since the President is moving into one of the most important homes in the
world, we decided to offer up some ideas on how to decorate in this economy.

Responsibilities // Art Direction / OOH & Web Design / Concept Development


2009 Gold Clio Winner (Innovative Category)
2009 Cannes Shortlist (Promo Category)
2009 Silver Effie Winner
2009 PR Platinum Award in Media Relations