Project Downshift // Integrated

INTEGRATED Project Downshift Presented by Tylenol

Responsibilities // Concept / Art Direction / Identity & Web Design
Agency // Deutsch
Director // Peter Nicholson

Because stress is major cause of headaches, we asked 4 of NASCAR's fastest drivers to show us how they blow off steam when they're off the track. We created ProjectDownshift.com to host the content, and to give users a chance to upload videos showing how they downshift.

Identity Design

Motion Graphics Design

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Site Design

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