
OUTDOOR Tylenol PM Sleep Projections
Responsibilities // Concept / Art Direction / Design
Agency // Deutsch
To inform people that what you do during the day affects how you sleep at night, we gave then a glimpse into a busy NYC apartment building. Through several silhouette animations people can see who's asleep and who's not, based on what they did that day.
Projection Stills
©All content copyright Grant Piper 2011.

