President Obama was set to move into the most important home on earth. So during the week of his inauguration, we took over DC to give him some fiscally responsible home furnishing ideas.

In Union Station, we built an Oval Office using only Ikea furniture. Online, people could design their own Oval Office with IKEA furniture and send it directly to the President. And on the streets, we rolled around in a Presidential motorcade with Ikea flatpack boxes strapped to the roof– which the Secret Service did not find amusing. Luckily, we only got off with a warning.

The integrated campaign Shortlisted at Cannes, won a Gold Clio, and Silver Effie.