German engineers are a rigid bunch. That is until one of their creations hits 100,000 miles.

Working as a freelancer on ARGONAUT’s first piece of work, we enlisted Tom Kuntz + bananas DP Hoyte van Hoytema to shoot in VW’s flagship factory in Germany.

“Wings” was the most viewed automotive ad during Super Bowl XLVIII, outperforming VW’s previous two years’ performance, and our campaign generated a 14% increase in claim awareness (which equated to 34MM Americans). And we almost gave Al Roker a hernia on live TV. Sorry, Al. (see below)