AI can’t land the trick, but it can help perfect it.

For the 2026 Winter Olympics, Google Cloud built a custom AI tool to help Team USA analyze performance and find their edge in Milano Cortina. A team of psychos across Cloud spent the holidays making, building and filming a ridiculous amount of work alongside superstars Shaun White, Chloe Kim, Alex Hall, Maddie Mastro and more.

Our integrated campaign includes films, social breakdowns, and a first-ever NBC Olympics integration that analyzes insane tricks live, using our AI tool.