AI can't land the trick, but it can help perfect it.

For the 2026 Winter Olympics, Google Cloud built a custom AI tool to help Team USA analyze performance in Milano Cortina. A team of talented psychos across Google Cloud spent the holidays making, building, and filming alongside Shaun White, Chloe Kim, Alex Hall, Maddie Mastro, and more. The integrated campaign spans films, social, and a first-ever NBC Olympics integration that analyzes tricks live. I concepted and art directed the brand films, and designed the live data overlays to look sexy on NBC.