AI loves baseball more than we do. For three seasons (2024-2026), we've partnered with MLB to use data and AI to uncover the hidden patterns that drive the game. Like how hot dog sales spike when the home team's winning. Or how winged mascot teams steal more bases. Or how dogs in the stands actually fetch more wins for the home team. Every year, we built integrated campaigns across broadcast, digital, social, and live activations—including a major All-Star Game activation in 2025. The work is held together by a design system that scales from 30-second spots to stadium-wide experiences, all rooted in real data and real weirdness.